https://courtesyof.me kit warren Tue, 07 Feb 2023 20:42:01 +0000 https://courtesyof.me en https://courtesyof.me/Eventbrite Mon, 21 Nov 2022 04:12:47 +0000 kit warren https://courtesyof.me/Eventbrite EVENTBRITE︎︎︎RECONVENE &nbsp; &nbsp; CREATIVE + SOCIAL STRATEGIST&nbsp;@eventbrite Case Study:Elevating Eventbrite's RECONVENE 3.0 on TikTokClient Background:Following the success of RECONVENE 2.0, I was brought back on board to enhance and optimize RECONVENE 3.0, focusing on expanding the Creator Collective and driving broader creator acquisition. Objective:I aimed to scale RECONVENE's reach by integrating more members into the Creator Collective, diversifying engagement opportunities, and creating a robust community experience. The goal was to connect to a larger consumer narrative for a PR hook, engage high-profile judges for credibility, and prioritize grant winners with built-in audiences and media appeal. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcd3059acecfb0bd7c978670126a82b6deb6edd23ddfad483ea64e1ecf5d4d7f/277834103_3234963700162242_7785859993298449001_n.jpg" data-mid="159700994" border="0" src="https://freight.cargo.site/w/1000/i/dcd3059acecfb0bd7c978670126a82b6deb6edd23ddfad483ea64e1ecf5d4d7f/277834103_3234963700162242_7785859993298449001_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25545993c5b2d4947a814faacefa48432948b5790bc809132e7e67b3237938e0/277897325_393054055684547_7621188987038051926_n.jpg" data-mid="159700995" border="0" src="https://freight.cargo.site/w/1000/i/25545993c5b2d4947a814faacefa48432948b5790bc809132e7e67b3237938e0/277897325_393054055684547_7621188987038051926_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d613dc9c26114044fa2f0fab97d64e78c3a092e1fc812464ed89b1962eccf08/277903275_1797267310604613_3710125261162352086_n.jpg" data-mid="159700996" border="0" src="https://freight.cargo.site/w/1000/i/2d613dc9c26114044fa2f0fab97d64e78c3a092e1fc812464ed89b1962eccf08/277903275_1797267310604613_3710125261162352086_n.jpg" /> Strategy:Expanding Creator Collective Identified and recruited additional members for the Creator Collective, ensuring diverse representation across industries and regions. Leveraged TikTok to showcase the profiles and stories of new and existing members, creating a dynamic and engaging narrative. Connecting to a Larger Consumer Narrative Developed a PR strategy to align RECONVENE 3.0 with trending topics and consumer narratives.Utilized TikTok challenges and trends to integrate RECONVENE into the larger cultural conversation. Engaging High-Profile Judges Partnered with influencers, industry leaders, and celebrities to serve as judges for the program.Leveraged TikTok's duet feature to create collaborative content with judges, boosting program credibility. Prioritizing Grant Winners with Media Appeal Conducted thorough research to identify grant applicants with existing audiences and media appeal.Featured grant winners on TikTok, showcasing their journey and encouraging audience engagement.Investing in Higher Production Narrative Content Produced high-quality, visually appealing TikTok content highlighting the impact of RECONVENE.Leveraged storytelling techniques to create compelling narratives around mentorship, creator success stories, and community building. Diversifying Paid &amp; Organic Channel Mix Expanded the channel mix to include TikTok ads, leveraging the platform's advertising capabilities.Collaborated with influencers for sponsored content, ensuring a diverse and wide-reaching approach.Tapping into Creator Collective Expertise Engaged the Creator Collective in curating topics and generating original content ideas.Encouraged members to share their experiences and insights on TikTok, positioning them as thought leaders. Result: Scale and Reach Significantly increased the size of the Creator Collective, expanding RECONVENE's reach to new audiences.Achieved a notable increase in social impressions and reach on TikTok compared to RECONVENE 2.0.Credibility and Awareness Successfully engaged high-profile judges, enhancing the program's credibility and visibility.Generated media coverage and PR buzz by connecting RECONVENE 3.0 to relevant consumer narratives.Engagement Growth Diversified content and channel mix led to a higher engagement rate on TikTok.Encouraged active participation from the TikTok community through challenges, duets, and user-generated content. Conclusion:I successfully optimized the RECONVENE program, particularly on TikTok, by strategically expanding the Creator Collective, connecting to broader consumer narratives, and enhancing engagement through diverse content. The results not only surpassed the metrics of RECONVENE 2.0 but also solidified RECONVENE as a leading platform for creators, mentors, and the community at large. RECONVENE 2.0&nbsp;17.7M Total Social Impressions 3.7 Total Social Reach 16,975 Total Social Engagements 389 Unique Users Posted 634 Total Posts RECONVENE 3.0Ongoing Data Acquisition&nbsp; https://courtesyof.me/Mobile-header Mon, 21 Nov 2022 04:12:47 +0000 kit warren https://courtesyof.me/Mobile-header CourtesyOf https://courtesyof.me/SoundCloud Mon, 21 Nov 2022 04:12:48 +0000 kit warren https://courtesyof.me/SoundCloud SOUNDCLOUD︎︎︎NEXT WAV &nbsp; &nbsp; STRATEGIST&nbsp;@soundcloud Case Study: Next Wav - SoundCloud's Community-Centric Event SeriesClient Background: SoundCloud is a leading online audio distribution platform that enables its users to upload, promote, and share their music. They are committed to supporting emerging artists and connecting them with their fan base. Challenge: SoundCloud wanted to deepen its connection with the music community and enhance its brand presence in key markets like Austin and New York City. They sought to create immersive event experiences that would resonate with their target audience and showcase their commitment to supporting local artists. <img width="2275" height="1412" width_o="2275" height_o="1412" data-src="https://freight.cargo.site/t/original/i/e9e263c24fb65df5e136caae76aa6b548d15bfb77d7f8c52619503aa1185037f/IP_Website_SXSW2022_NextWav_Soundcloud_2203021.gif" data-mid="159701608" border="0" src="https://freight.cargo.site/w/1000/i/e9e263c24fb65df5e136caae76aa6b548d15bfb77d7f8c52619503aa1185037f/IP_Website_SXSW2022_NextWav_Soundcloud_2203021.gif" /> Strategy: Audience Analysis Conducted detailed research to understand the preferences and behavior of SoundCloud's target audience, particularly in Austin and NYC. This included demographics, interests, and online engagement patterns. Brand Positioning&nbsp; Developed a brand positioning strategy that emphasized SoundCloud's role as a champion of emerging artists and a platform for creative expression. This was reflected in all aspects of the event, from the programming to the visual identity. Event Concept DevelopmentSXSW Activation: Created a multi-faceted event series at SXSW called Next Wav, which included expert panels, hands-on workshops, and live performances. The programming was designed to educate and inspire both artists and fans, reinforcing SoundCloud's commitment to supporting the music community.Brooklyn Event: Organized a one-day event in Brooklyn that combined educational panels for musicians with a live concert featuring popular hip-hop artists. This event aimed to re-establish SoundCloud as a cultural touchstone and provide fans with a memorable and community-centered experience. Content Strategy&nbsp; Developed a content strategy to promote the events on social media, focusing on engaging and shareable content that would generate buzz and drive attendance. This included behind-the-scenes footage, artist interviews, and event highlights. Event ExecutionCollaborating with production and creative oversaw all aspects of event planning and execution, including venue selection, artist booking, production, and guest experience aligned with strategy objectives. Ensured that each event was seamlessly executed and delivered on SoundCloud's brand promise. <img width="1740" height="1136" width_o="1740" height_o="1136" data-src="https://freight.cargo.site/t/original/i/39560ed4ff33da9c0ba82f028fc472fc6e3d399324107a82d80c892bd05ea542/Screenshot-2022-11-20-at-6.38.04-PM.png" data-mid="159701609" border="0" src="https://freight.cargo.site/w/1000/i/39560ed4ff33da9c0ba82f028fc472fc6e3d399324107a82d80c892bd05ea542/Screenshot-2022-11-20-at-6.38.04-PM.png" /> <img width="850" height="598" width_o="850" height_o="598" data-src="https://freight.cargo.site/t/original/i/a81be019795a06dcee72c681ee98714dfdb587410b420f4d66ae337d5996252b/Screenshot-2022-11-20-at-6.38.49-PM.png" data-mid="159701610" border="0" data-scale="93" src="https://freight.cargo.site/w/850/i/a81be019795a06dcee72c681ee98714dfdb587410b420f4d66ae337d5996252b/Screenshot-2022-11-20-at-6.38.49-PM.png" /> Conclusion:The Next Wav event series successfully reinforced SoundCloud's commitment to supporting emerging artists and connecting them with their fan base. By creating immersive and engaging experiences, SoundCloud was able to deepen its connection with the music community and enhance its brand presence in key markets. NextWav SXSW Stats97.6k Followers 5.4M Instagram Impressions 12M Twitter Impressions 500+ Attendees 1000+ Merchandise Distributed NextWav Brooklyn Stats5.3M Instagram Impressions 32.7K TikTok Impressions 2.4M Twitter Impressions600+Attendees https://courtesyof.me/Smashbox-Studios Mon, 21 Nov 2022 04:12:48 +0000 kit warren https://courtesyof.me/Smashbox-Studios SMASHBOX︎︎︎OPEN STUDIOS &nbsp; &nbsp; CREATIVE + SOCIAL STRATEGIST&nbsp;@smashboxcosmetics Case Study:&nbsp;Transforming Smashbox Cosmetics with TikTok Engagement Strategy Client Background: Smashbox Cosmetics sought to authentically connect with a Gen Z audience. To achieve this, we conceptualized and launched Smashbox Open Studios, an artist residency program designed to challenge beauty ideals and reposition the brand as culturally relevant within the Los Angeles community of influential creatives. Objective: Our goal was to leverage TikTok to enhance the Open Studios program, specifically targeting emerging visual artists. The objective was to increase engagement, reach a wider audience, and solidify Smashbox's position as a brand that champions creativity and challenges conventional beauty norms. <img width="1080" height="580" width_o="1080" height_o="580" data-src="https://freight.cargo.site/t/original/i/65fe2d320b881b5e4231122ed832494161c2999a6ddd7e1df47be891227af9d2/Flyer_Smashbox.gif" data-mid="159702251" border="0" src="https://freight.cargo.site/w/1000/i/65fe2d320b881b5e4231122ed832494161c2999a6ddd7e1df47be891227af9d2/Flyer_Smashbox.gif" /> Strategy:Tapping into TikTok's Creative CommunityIdentified and invited LA-based emerging visual artists who were active on TikTok to participate in Open Studios 2.0.Leveraged TikTok's platform to showcase the artistic process, behind-the-scenes moments, and the impact of mentorship.Digital Content SuiteDeveloped a comprehensive suite of digital content tailored for both the artists' TikTok channels and Smashbox's official channels.Crafted engaging videos, tutorials, and challenges that highlighted the artists' journeys and the unique aspects of their work.Toolkits for Ongoing ResidenciesCreated toolkits and guidelines for future Open Studios residencies on TikTok, ensuring a consistent and engaging approach.Provided resources for artists to effectively document their residency experiences on TikTok. Collaborative ContentFacilitated collaborations between artists and Smashbox's in-house team to create content showcasing the fusion of beauty and art.Encouraged artists to create TikTok duets and challenges, fostering interaction with their followers.Metrics Tracking and Optimization:Monitored TikTok analytics to assess performance and engagement levels.Utilized insights to optimize content strategy, posting times, and engagement techniques for continuous improvement. Conclusion:The integration of TikTok into the Open Studios program successfully expanded Smashbox's reach among a younger audience. By tapping into TikTok's creative community, creating engaging digital content, and providing toolkits for ongoing residencies, Smashbox not only challenged beauty ideals but also established itself as a brand deeply connected with the dynamic and influential world of emerging visual artists on TikTok. The enhanced engagement metrics underscore the success of this strategic approach in redefining Smashbox Cosmetics within the Gen Z space. Open Studios 1.0 Stats91.2K Instagram Avg.Views3K Instagram Avg. Likes 196K Instagram Total Shares Stats, cont.5K TikTok Avg. Views24.07% TikTok Avg. Retention Rate6.16% TikTok Avg. Engagement Rate https://courtesyof.me/DMY-Studios Mon, 21 Nov 2022 04:12:48 +0000 kit warren https://courtesyof.me/DMY-Studios DMY STUDIOS ︎︎︎EYEWEAR &nbsp; &nbsp; HEAD OF MARKETING + STRATEGY&nbsp;@officialdmystudios Case Study: DMY Studios - Revitalizing Brand Identity and Driving Growth Client Background: DMY Studios is a UK-based eyewear brand that focuses on offering timeless and sustainable frames at accessible prices. They were looking to revamp their brand identity, increase their market presence, and drive growth through strategic marketing campaigns. Challenge: DMY Studios faced the challenge of repositioning themselves in a competitive market and expanding into new global markets. They sought to partner with a marketing and creative strategist to create impactful campaigns that would elevate their brand image and attract new customers. <img width="4546" height="5682" width_o="4546" height_o="5682" data-src="https://freight.cargo.site/t/original/i/0bf729fb088c2585361e054509ffb9717bc01057fe59fc3831640f7ebaddf4ad/DMY_by_DMY5072.jpg" data-mid="159703066" border="0" src="https://freight.cargo.site/w/1000/i/0bf729fb088c2585361e054509ffb9717bc01057fe59fc3831640f7ebaddf4ad/DMY_by_DMY5072.jpg" /> <img width="5376" height="6720" width_o="5376" height_o="6720" data-src="https://freight.cargo.site/t/original/i/d69b3543ca7407481043b986ff694a80f62b03eab950f0126e2bfb842812163c/DMY_by_DMY5056.jpg" data-mid="159703065" border="0" src="https://freight.cargo.site/w/1000/i/d69b3543ca7407481043b986ff694a80f62b03eab950f0126e2bfb842812163c/DMY_by_DMY5056.jpg" /> Strategy: Brand Repositioning Conducted market research to identify key trends and consumer preferences in the eyewear industry.Developed a new brand identity and vision that emphasized DMY Studios' commitment to timeless and sustainable fashion.Campaign Development Created monthly product drop campaigns to generate excitement and anticipation among customers.Utilized a mix of content marketing, social media, press releases, and events to generate buzz around each product launch. Celebrity and Media PartnershipsCollaborated with a leading public relations agency to secure partnerships with influencers and celebrities such as Kendall Jenner, Bella Hadid, Billie Eilish, and Hailey Bieber to showcase DMY Studios’ frames.Worked closely with the PR agency to secure features in top fashion publications including British Vogue, Harper’s Bazaar, and W Magazine to increase brand visibility and credibility.Market Expansion Partnered with a reputable fashion sales agency to identify and secure partnerships with new global stockists such as SSENSE, Revolve, and Liberty London to expand DMY Studios’ reach into new markets. <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/812eb41fbc4856f0a1bd620fe43133f9a483639381dc6a46b6d93b6696f68324/DMYXDMY_-11.jpg" data-mid="159703220" border="0" src="https://freight.cargo.site/w/1000/i/812eb41fbc4856f0a1bd620fe43133f9a483639381dc6a46b6d93b6696f68324/DMYXDMY_-11.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9b68189018c0914b8d29edee08b0b13a7177e4ba0e5ee51940d6dca91e907484/DMYXDMY_-16.jpg" data-mid="159703221" border="0" src="https://freight.cargo.site/w/1000/i/9b68189018c0914b8d29edee08b0b13a7177e4ba0e5ee51940d6dca91e907484/DMYXDMY_-16.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7019f21963fa592abaceeee301a3e9855978f59adaf9ed8f1707393daf8ee719/DMYXDMY_-25.jpg" data-mid="159703222" border="0" src="https://freight.cargo.site/w/1000/i/7019f21963fa592abaceeee301a3e9855978f59adaf9ed8f1707393daf8ee719/DMYXDMY_-25.jpg" /> Conclusion:Through strategic brand repositioning, targeted campaigns, and impactful partnerships, DMY Studios was able to revitalize its brand identity, increase its market presence, and drive significant growth. The increased exposure led to new global markets and stockists, as well as heightened brand visibility and credibility within the fashion industry. Stats10% Increase in Revenue YOY 700% Increase in Instagram Followers900% Increase in Email Subscribers https://courtesyof.me/Nike Tue, 07 Feb 2023 19:27:07 +0000 kit warren https://courtesyof.me/Nike NIKE︎︎︎NIKE ADVENTURE CLUB <img width="1138" height="702" width_o="1138" height_o="702" data-src="https://freight.cargo.site/t/original/i/6e1ba375cd026314d97a72d01e174524cb99aee2af76564cf175526b78f5fa0a/Screen-Shot-2021-10-07-at-1.37.16-AM.png" data-mid="167621839" border="0" src="https://freight.cargo.site/w/1000/i/6e1ba375cd026314d97a72d01e174524cb99aee2af76564cf175526b78f5fa0a/Screen-Shot-2021-10-07-at-1.37.16-AM.png" /> CREATIVE STRATEGIST @Nike Adventure Club Case Study: Nike Adventure Club - Building Unbreakable Relationships Through Social EngagementClient Background: Nike Adventure Club is a subscription-based service aimed at providing families with convenient access to high-quality sports gear for their active lifestyles. The service not only offers products but also aims to inspire families to lead healthier lives and bond through sports and outdoor activities.Challenge: In a world where social media algorithms dictate what content users see, Nike Adventure Club needed a strategy to maintain visibility and engagement with its audience. The challenge was to create a social media strategy that would not only increase brand awareness but also foster deeper engagement with its members. &nbsp; <img width="1200" height="709" width_o="1200" height_o="709" data-src="https://freight.cargo.site/t/original/i/2c2bb097d07cf5f5f9ec430e0adb4c0910ad4bf64ee7c649c4b08538973213a5/NAC_BROTHER-0517_1.jpg" data-mid="167622930" border="0" src="https://freight.cargo.site/w/1000/i/2c2bb097d07cf5f5f9ec430e0adb4c0910ad4bf64ee7c649c4b08538973213a5/NAC_BROTHER-0517_1.jpg" /> Strategy: Building Unbreakable Relationships Connected young athletes with each other and to sport through community-building initiatives.Enabled young athletes to compete, move, and play through interactive challenges and events.Inspired young athletes to feel the power of sport through compelling stories, educational content, and expert advice.Equipped young athletes with goods to advance their personal betterment, reinforcing Nike's commitment to providing value beyond products.Social Media Strategy Brand Awareness: Used social media to validate the brand, provide decision validation for consumers, and serve as a platform for brand communications.Member Engagement: Encouraged user-generated content (UGC) to showcase real stories from the community, making it easy for members to share content with other busy moms.Quick Test and Validate: Utilized social media as the fastest channel for testing and validation, allowing for quick generation of member feedback.Content Strategy Utilized various content sources including UGC, paid and trade influencer content, seasonal photoshoots, product content from the design team, and events to create a diverse content mix.Focused on top-performing content types such as images of smiling, happy, active kids in shoes, influencer photos showing busy, active families, product in action, and lifestyle photoshoots.Used hashtags strategically to increase content visibility and engagement, including evergreen hashtags like #nikeadventureclub and campaign-specific hashtags like #unboxadventure.Future Trends and Strategies Planned to maintain and increase momentum with social engagement through quizzes, questions, and voting.Prioritized Instagram stories for increased interaction, with plans to integrate characters for higher engagement, reward movement through activity-based challenges, and prioritize video content. <img width="2556" height="802" width_o="2556" height_o="802" data-src="https://freight.cargo.site/t/original/i/6b7ec00e53e2bd9b4d4522a7029ac0c1b4fbd9e1e192c368f2c49b2340ff23a6/Screenshot-2023-02-07-at-12.31.34-PM.png" data-mid="167626285" border="0" src="https://freight.cargo.site/w/1000/i/6b7ec00e53e2bd9b4d4522a7029ac0c1b4fbd9e1e192c368f2c49b2340ff23a6/Screenshot-2023-02-07-at-12.31.34-PM.png" /> Conclusion:Through a strategic social media approach focused on building unbreakable relationships, Nike Adventure Club was able to not only increase brand awareness but also foster deeper engagement with its members. By leveraging social media as a platform for storytelling, community building, and product promotion, Nike Adventure Club was able to create a vibrant online community that resonated with its target audience. Stats400% Increase in Instagram Followers 400% Increase in Facebook Followers https://courtesyof.me/Google Tue, 07 Feb 2023 20:42:01 +0000 kit warren https://courtesyof.me/Google GOOGLE ︎︎︎MADE WITH CODE&nbsp; <img width="2880" height="1576" width_o="2880" height_o="1576" data-src="https://freight.cargo.site/t/original/i/a1524052dbef000d706b038dcffc8da9c5368fcbf8b9dac4aa220e6a9ac1f75a/Screenshot-2023-02-07-at-11.06.50-AM.png" data-mid="167627351" border="0" src="https://freight.cargo.site/w/1000/i/a1524052dbef000d706b038dcffc8da9c5368fcbf8b9dac4aa220e6a9ac1f75a/Screenshot-2023-02-07-at-11.06.50-AM.png" /> COMMUNITY MANAGER @madewithcode Case Study: Google's Made With Code - Inspiring Girls to Use Code for Social Change Client Background: Google's Made With Code initiative aims to inspire and empower girls to pursue coding and computer science careers. The program focuses on showcasing the real-world impact of coding, particularly in areas related to social change and innovation. Challenge: The challenge was to inspire girls to see coding as a tool for social change and to provide them with relatable mentors and role models in the tech industry. The goal was to shift their perception of coding from a technical skill to a means of creating positive change in the world. <img width="1334" height="752" width_o="1334" height_o="752" data-src="https://freight.cargo.site/t/original/i/49de27c8b8cdc8433e1e5d309a2d9d0fb6e55b41c1b4406be4867bd70f30683b/Screenshot-2023-02-07-at-10.36.32-AM.png" data-mid="167627352" border="0" src="https://freight.cargo.site/w/1000/i/49de27c8b8cdc8433e1e5d309a2d9d0fb6e55b41c1b4406be4867bd70f30683b/Screenshot-2023-02-07-at-10.36.32-AM.png" /> Strategy: Relatable Mentors Campaign Identified and showcased stories of pioneering women coders whose innovative thinking has made a tangible impact on society.Shared these stories on social media platforms to inspire a new generation of women to use technology to shape their future.My Future Me Challenge with Snapchat Partnered with Snapchat and Made With Code to launch the #MyFutureMe coding challenge.Utilized high-performing Snapchat ads, organic social content, and extensive partner promotion with influential women like education activist Malala Yousafzai, Olympic athlete Laurie Hernandez, and Google CMO Lorraine Twohill to engage teen girls and shift their perception of future career possibilities. Emojify the Holidays Campaign Created a campaign focused on driving traffic to a project that allowed people to program their own mini-me emojis.Utilized Instagram Stories polling to create the first-ever crowdsourced emoji, engaging the audience and driving participation.Orchestrated a Twitter conversation between the Google family of social handles to generate buzz and drive coding completions. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9268e2d84d0865559362519ad6a5e08af5936fe60bb6fb2c0e87636076a780ac/Email-Image-Size-1.png" data-mid="167627353" border="0" src="https://freight.cargo.site/w/1000/i/9268e2d84d0865559362519ad6a5e08af5936fe60bb6fb2c0e87636076a780ac/Email-Image-Size-1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b56aa011c1d076c48e41a7caa1d16607daf3b3953d487dae6112c1a43966c3b0/Email-Image-Size.png" data-mid="167627354" border="0" src="https://freight.cargo.site/w/1000/i/b56aa011c1d076c48e41a7caa1d16607daf3b3953d487dae6112c1a43966c3b0/Email-Image-Size.png" /> Conclusion: Through strategic partnerships, engaging content, and innovative campaigns, Google's Made With Code initiative was able to inspire and empower girls to use code for social change. By showcasing relatable mentors and providing opportunities for hands-on coding experiences, the program successfully shifted perceptions and encouraged girls to see coding as a tool for shaping a better future. Stats9x Swipe-up Rates for Snapchat 1M Coding Project 6% Increase in Instagram Community 240M Earned Impressions