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CourtesyOf

︎︎︎Eventbrite

︎︎︎SoundCloud

︎︎︎Smashbox Studios

︎︎︎DMY Studios
︎︎︎Nike
︎︎︎Google

DMY STUDIOS

︎︎︎EYEWEAR


HEAD OF MARKETING + STRATEGY @officialdmystudios


Case Study:

DMY Studios - Revitalizing Brand Identity and Driving Growth

Client Background:

DMY Studios is a UK-based eyewear brand that focuses on offering timeless and sustainable frames at accessible prices. They were looking to revamp their brand identity, increase their market presence, and drive growth through strategic marketing campaigns.

Challenge:

DMY Studios faced the challenge of repositioning themselves in a competitive market and expanding into new global markets. They sought to partner with a marketing and creative strategist to create impactful campaigns that would elevate their brand image and attract new customers.





Strategy:

Brand Repositioning
  • Conducted market research to identify key trends and consumer preferences in the eyewear industry.
  • Developed a new brand identity and vision that emphasized DMY Studios' commitment to timeless and sustainable fashion.

Campaign Development
  • Created monthly product drop campaigns to generate excitement and anticipation among customers.
  • Utilized a mix of content marketing, social media, press releases, and events to generate buzz around each product launch.

Celebrity and Media Partnerships
  • Collaborated with a leading public relations agency to secure partnerships with influencers and celebrities such as Kendall Jenner, Bella Hadid, Billie Eilish, and Hailey Bieber to showcase DMY Studios’ frames.
  • Worked closely with the PR agency to secure features in top fashion publications including British Vogue, Harper’s Bazaar, and W Magazine to increase brand visibility and credibility.

Market Expansion
  • Partnered with a reputable fashion sales agency to identify and secure partnerships with new global stockists such as SSENSE, Revolve, and Liberty London to expand DMY Studios’ reach into new markets.





Conclusion:

Through strategic brand repositioning, targeted campaigns, and impactful partnerships, DMY Studios was able to revitalize its brand identity, increase its market presence, and drive significant growth. The increased exposure led to new global markets and stockists, as well as heightened brand visibility and credibility within the fashion industry.


Stats

10% Increase in Revenue YOY
700% Increase in Instagram Followers
900% Increase in Email Subscribers