STRATEGIST @soundcloud

Case Study:

Client Background:

Challenge:

Strategy:

• Conducted detailed research to understand the preferences and behavior of SoundCloud's target audience, particularly in Austin and NYC. This included demographics, interests, and online engagement patterns.

• Developed a brand positioning strategy that emphasized SoundCloud's role as a champion of emerging artists and a platform for creative expression. This was reflected in all aspects of the event, from the programming to the visual identity.
  

• SXSW Activation: Created a multi-faceted event series at SXSW called Next Wav, which included expert panels, hands-on workshops, and live performances. The programming was designed to educate and inspire both artists and fans, reinforcing SoundCloud's commitment to supporting the music community.
• Brooklyn Event: Organized a one-day event in Brooklyn that combined educational panels for musicians with a live concert featuring popular hip-hop artists. This event aimed to re-establish SoundCloud as a cultural touchstone and provide fans with a memorable and community-centered experience.

• Developed a content strategy to promote the events on social media, focusing on engaging and shareable content that would generate buzz and drive attendance. This included behind-the-scenes footage, artist interviews, and event highlights.

• Collaborating with production and creative oversaw all aspects of event planning and execution, including venue selection, artist booking, production, and guest experience aligned with strategy objectives. Ensured that each event was seamlessly executed and delivered on SoundCloud's brand promise.

Conclusion: