CourtesyOf

︎︎︎ Eventbrite

︎︎︎SoundCloud

︎︎︎Smashbox Studios

︎︎︎DMY Studios
︎︎︎Nike
︎︎︎Google

︎︎︎LinkedIn

©2024 Courtesy Of
CourtesyOf

︎︎︎Eventbrite

︎︎︎SoundCloud

︎︎︎Smashbox Studios

︎︎︎DMY Studios
︎︎︎Nike
︎︎︎Google

GOOGLE

︎︎︎MADE WITH CODE 







COMMUNITY MANAGER @madewithcode


Case Study:

Google's Made With Code - Inspiring Girls to Use Code for Social Change

Client Background:

Google's Made With Code initiative aims to inspire and empower girls to pursue coding and computer science careers. The program focuses on showcasing the real-world impact of coding, particularly in areas related to social change and innovation.

Challenge:

The challenge was to inspire girls to see coding as a tool for social change and to provide them with relatable mentors and role models in the tech industry. The goal was to shift their perception of coding from a technical skill to a means of creating positive change in the world.





Strategy:

Relatable Mentors Campaign
  • Identified and showcased stories of pioneering women coders whose innovative thinking has made a tangible impact on society.
  • Shared these stories on social media platforms to inspire a new generation of women to use technology to shape their future.

My Future Me Challenge with Snapchat
  • Partnered with Snapchat and Made With Code to launch the #MyFutureMe coding challenge.
  • Utilized high-performing Snapchat ads, organic social content, and extensive partner promotion with influential women like education activist Malala Yousafzai, Olympic athlete Laurie Hernandez, and Google CMO Lorraine Twohill to engage teen girls and shift their perception of future career possibilities.

Emojify the Holidays Campaign
  • Created a campaign focused on driving traffic to a project that allowed people to program their own mini-me emojis.
  • Utilized Instagram Stories polling to create the first-ever crowdsourced emoji, engaging the audience and driving participation.
  • Orchestrated a Twitter conversation between the Google family of social handles to generate buzz and drive coding completions.




Conclusion:

Through strategic partnerships, engaging content, and innovative campaigns, Google's Made With Code initiative was able to inspire and empower girls to use code for social change. By showcasing relatable mentors and providing opportunities for hands-on coding experiences, the program successfully shifted perceptions and encouraged girls to see coding as a tool for shaping a better future.


Stats

9x Swipe-up Rates for Snapchat
1M Coding Project
6% Increase in Instagram Community
240M Earned Impressions