CourtesyOf

︎︎︎ Eventbrite


︎︎︎SoundCloud


︎︎︎Smashbox Studios


︎︎︎DMY Studios
︎︎︎Nike
︎︎︎Google


︎︎︎LinkedIn


©2024 Courtesy Of

CourtesyOf

︎︎︎Eventbrite


︎︎︎SoundCloud


︎︎︎Smashbox Studios


︎︎︎DMY Studios

︎︎︎Nike
︎︎︎Google


NIKE

︎︎︎NIKE ADVENTURE CLUB







CREATIVE STRATEGIST @Nike Adventure Club


Case Study:

Nike Adventure Club - Building Unbreakable Relationships Through Social Engagement

Client Background:

Nike Adventure Club is a subscription-based service aimed at providing families with convenient access to high-quality sports gear for their active lifestyles. The service not only offers products but also aims to inspire families to lead healthier lives and bond through sports and outdoor activities.

Challenge:

In a world where social media algorithms dictate what content users see, Nike Adventure Club needed a strategy to maintain visibility and engagement with its audience. The challenge was to create a social media strategy that would not only increase brand awareness but also foster deeper engagement with its members.
 



Strategy:

Building Unbreakable Relationships
  • Connected young athletes with each other and to sport through community-building initiatives.
  • Enabled young athletes to compete, move, and play through interactive challenges and events.
  • Inspired young athletes to feel the power of sport through compelling stories, educational content, and expert advice.
  • Equipped young athletes with goods to advance their personal betterment, reinforcing Nike's commitment to providing value beyond products.

Social Media Strategy
  • Brand Awareness: Used social media to validate the brand, provide decision validation for consumers, and serve as a platform for brand communications.
  • Member Engagement: Encouraged user-generated content (UGC) to showcase real stories from the community, making it easy for members to share content with other busy moms.
  • Quick Test and Validate: Utilized social media as the fastest channel for testing and validation, allowing for quick generation of member feedback.

Content Strategy
  • Utilized various content sources including UGC, paid and trade influencer content, seasonal photoshoots, product content from the design team, and events to create a diverse content mix.
  • Focused on top-performing content types such as images of smiling, happy, active kids in shoes, influencer photos showing busy, active families, product in action, and lifestyle photoshoots.
  • Used hashtags strategically to increase content visibility and engagement, including evergreen hashtags like #nikeadventureclub and campaign-specific hashtags like #unboxadventure.

Future Trends and Strategies
  • Planned to maintain and increase momentum with social engagement through quizzes, questions, and voting.
  • Prioritized Instagram stories for increased interaction, with plans to integrate characters for higher engagement, reward movement through activity-based challenges, and prioritize video content.





Conclusion:

Through a strategic social media approach focused on building unbreakable relationships, Nike Adventure Club was able to not only increase brand awareness but also foster deeper engagement with its members. By leveraging social media as a platform for storytelling, community building, and product promotion, Nike Adventure Club was able to create a vibrant online community that resonated with its target audience.



Stats

400% Increase in Instagram Followers

400% Increase in Facebook Followers